LatinXOutreach Campaings

LatinX is the coordinator of the COVID 19 Es Real Valle de Yakima campaign, a project of the Yakima Health District to provide the Hispanic community with accurate information on the Covid 19 pandemic in an evidence-based, culturally-responsive way. The campaign has been proudly managed by LatinX  Consulting & Marketing since August 2020.

With funding and support from the Washington State Department of Health, the campaign was designed 100% in Spanish to ensure that the Latino community receives accurate and timely information about the Covid 19 pandemic, transmission prevention strategies, appropriate care for infected individuals, and community resource referrals.

Since September 2020, LatinX has engaged 20 Promotoras in a widespread marketing and outreach campaign to raise awareness throughout the county and directly serve over 2,000 families through case management, direct assistance, referrals, and Covid-19 education. LatinX is currently planning to expand and serve additional counties in the state of Washington.

For more information on the COVID 19 es Real de Yakima Valley campaign, visit the campaign website at https://covid19esreal.com

The Essential Equity Project started serving the Yakima county community to address several barriers to public health in the context of the Covid-19 pandemic, specifically addressing the needs and challenges among undocumented immigrants. These challenges may include fears of deportation and detention, low wage jobs without sick leave or unemployment benefits, and crowded living and working conditions, all contributing to the Latinx communities in several states contracting Covid-19 at twice the rate of other communities based on population (https://covidtracking.com/race).

In January 2021, LatinX launched a pilot program to address these unique barriers to Covid-19 prevention among undocumented immigrants, providing financial assistance to individuals and families who would not otherwise be able to take time off from work following Covid-19 exposure or a positive test. This project aims to slow the spread of Covid-19 and utilizes the existing infrastructure of the COVID-19 es Real campaign.

The Yakima Essential Equity Project is funded by the Essential Worker’s Fund, with the support of the Yakima Valley Community Foundation and for its success supporting the Yakima Valley we were able to extend our support to many families in Mattawa Wa area where the majority of the population are immigrants and mostly undocumented.

This project was created by the big needs that we experience when we go to look for new members of our promotoras team in places where we need to bring the support for our communities. The biggest problem in finding someone that already has the trust of the members of the community is that usually these people need a lot of education in many ways and most of all we need to initially provide the tools needed to do the hard work they do in the communities. This has been the core of all what we do, and we believe in LatinX Outreach since day one.  Educating our community is key to accomplish our goals with any projects that we bring to serve them is that we can educate one by one, members of our community to be train and ready to share what we do and what we offer, from their own personal experience. From that base we created this Education Que Vale Program that is a 3 intensive months of training of 3-10 hours per week, that continues for 9 months more of weekly classes to reinforce what they learn and to guide our promotoras to apply what they learn in benefit of their own communities. We give Mental Health classes to our teams to learn about generational trauma, false believes, traumatic experiences, how to deal with stress and trauma, neurolinguistics, empowerment of the femenine around what is not only for women but also for men to make sure the culture about oppression to women can chase from their roots. We teach finances, human rights, immigration options, and many more topics that help our communities to be informed and be stronger together and as individuals.  We do all of it as we know that if we prepare a promotoras with all the tools they need to support the community and train them to be a Community Educator, they will know how to manage in many and better ways, any situation that they are in with their community members, so after what they do and how they do it can provide benefits the our people, they will  be serving our communities with more tolls and more prepare to handle any situation we need to manage in benefit of our people. And finally with all of that, a big heart, and so much compassion on the application of their work, they can be called Community ANGELS.

Our goal is to train as many members in the communities as possible so one day be able to see them interacting and bringing the issues of their people to the organizations in their area. When they will be the ones teaching the organizations how to work in a way that they really provide the solutions to the issues in their own communities.