LatinXOutreach
LatinX
LatinX started in 2020 as a consulting and marketing company with a goal of building bridges between public programs and the Latinx community. Even with the best intentions, many nonprofit and government programs are simply unable to reach the Latinx community. Or, if they succeed in reaching Latinx audiences, they struggle to build trust and to bridge cultural divides. The challenges inherent in outreach to the Latinx community include language barriers, differences in cultural values, fears related to immigration status, and other complex factors. As an organization created by and for this diverse community, LatinX is equipped to face each of these challenges, establishing a sense of trust and accountability between public programs and Latinx patrons. It is our goal that every member of the Latinx community feel included, cared for, and empowered to receive the resources and services they need. After almost 2 years of service, we are growing in what we are able to provide with the creation of projects between the creation of them, planning, execution and others. We felt it was a good time to change the marketing and consulting description of our company for something that can cover more of what we do. We are now LatinX Outreach, as our main purpose is to serve and reach to our community with every one of our projects.
Yakima County Community Service Projects
COVID-19 es Real de Yakima Valley
Essential Equity Project
Care Kit and Food Kit Delivery Program – Care Connect Washington
EDUCACION QUE VALE
ESTAMOS CONTIGO
Claudia Zepeda
CEO Founder, LatinX Outreach
Claudia Zepeda is the founder and Director of LatinX Consulting and Marketing. LatinX provides outreach, education, organizing and community leadership development services that promote health and build power among families and communities furthest from opportunity.
She is responsible for the high-impact COVID es Real Valle de Yakima Campaign with Yakima Health District and the WA State Department of Health as well as other programs like the Essential Equity Project, Educación Que Vale, and Estamos Contigo, which is our project that is still in development.
She has been in community organizing, advocacy, and communications for over 19 years. Prior to founding LatinX, Claudia was the Census Coordinator at a nonprofit organization, ensuring that the Latinx community was properly counted in the 2020 Census. She has also served as an Organizer at the Northwest Justice Project, a Founding Board Member and Secretary of Finances at the Mattawa Area Food Bank, and a volunteer medical translator at the Gospel Mission Clinic. As a Mexican immigrant and former agricultural worker, Claudia has personally overcome many of the challenges that many immigrants and especially most Latinx immigrants face daily. Her experiences have inspired a deep commitment to ensure that all people feel accepted, valued, and integrated in the communities where they live and work.